MailList King brings all the power of a mailing list server to your PC, in an easy-to-use solution that allows you to create, manage and communicate with the people interested in your web site, products or organization. MailList King integrates with all popular E-mail software (Outlook, Outlook Express, Eudora, Netscape, etc) or directly with your mail servers to retrieve mailing list messages (subscribes, unsubscribes, undeliverable messages, etc) and deliver processing acknowledgments, double opt-in confirmations and the personalized, rich text messages that you create.