I can think of no finer way to enrich a person's life than to stimulate him to a greater use of his creative talents.The ability to be creative?in which the techniques of "brain-storming" play such an important part?is largely a state of mind. It is a state of mind that we all can cultivate.As a business manager, I have been especially interested in stimulating ideas for two reasons: to benefit the business itself and to help the people who work in that business.

In our organization we have had quite a bit of experience with this subject. And I can say that these techniques not only work on specific problems.They also help to broaden a person's outlook on life?to open his whole personality to the "idea concept" and to encourage a constant, fresh eagerness about all the problems of daily living.